Most of us believe that the best way to motivate ourselves and others is with external rewards like money or the carrot-and-stick approach.

Daniel Pink through looking at over 40 years of research provides a provocative and persuasive new argument that there is another way of leading and working with people. He believes that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does and how that affects every aspect of life. He demonstrates that while carrots and sticks worked successfully in the twentieth century, that's precisely the wrong way to motivate people for today's challenges. In Drive, he examines the three key elements of true motivation and getting high levels of performance namely autonomy, mastery, and purpose. He offers smart and surprising techniques for putting these into action. He provides us with examples of companies who are enlisting these new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

Drive is bursting with big ideas-the rare book that will change how you think and transform how you live.

Recommend you view his 2009 talk:

Recommend you also view his RSA You Tube talk:

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